Clothing for Stylish Little People. Elm Hill Kids is a luxury clothing company focusing on children's fashion. With 70 years of history, they stand apart in the quality of their products and outstanding service.
Since a new generation of younger owners has taken over the company, they want to refresh the logo and identity system.
In ancient folklore, elm trees represent many things. One of them is the connection between elm trees and the moon. The moon also represents youth and constant change, just like playful children. I decided to use a symbol of the moon as the main focus for the visual system.
