Meow Tea is a cute mom-and-pop bubble tea shop located in downtown Ottawa, Canada. With a cat theme, they aim to create a relaxing and intimate space for young people who enjoy a good cup of boba tea.
Planning on expanding and opening new locations, Meow Tea needs a new visual presentation that is more suitable for a franchise and targets new audiences.
The graphic system is inspired by the characteristic chewy tapioca balls, also known as boba, and the main theme of the brand which is cat.
The typeface Macho was chosen to communicate with Meow Tea’s customers. Macho has casual and energetic characteristics, which is an appropriate way to approach the young target audience of the brand.
Inspired by the cat tower, where the spirit of the brand spends its time relaxing and playing, the menu was given a refreshing and unique look.
.jpg)
